While doing business as Indumark from 1997-2010, Cliff came up with the idea of publishing specially-titled, 2-page case history newsletters independently, as a valuable complement to the traditional approach of getting case histories published as feature articles in trade magazines.
The new business development firm, Catalytic Reporting, LLC, maintains this key feature, as well as the principle of following through from writing to production and deployment. The new firm also welcomes inquiries from those seeking neeeds that have been addressed by its case histories.
Before starting Indumark, Cliff operated as Industrial Marketing Services, a full-service advertising and public relations agency.
Prior to that, he was employed as a marketing specialist for a small specialty chemicals manufacturer, and after that for a large, diversified metals producer.
Before entering industrial communications, he was a high school biology and chemistry teacher, and a newspaper reporter for a major metropolitan daily. He holds a B.A. in Biology from Rutgers University.
